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Kit increases awareness and participation in work-life employee benefits programs |
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Written by Administrator
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Friday, 20 April 2007 |
Workplace Options, a provider of work-life employee benefits, recently released its 2007 Work-Life Promotional Kit. The kit provides employee assistance programs (EAP) and employers with a proven strategic promotional plan to help increase awareness and participation in work-life employee benefits programs.
Workplace Options began developing the kit in 2001 to help organizations effectively market and communicate their work-life services. Over the years, the promotional kit has evolved right along with technology. Beginning as a printed packet of information, the kit is now an interactive CD-ROM with a user friendly menu and customizable materials that help companies retain their own brand recognition.
"Awareness, or lack of, is the number one reason employees give for not participating in their company's work-life programs," said Alan King, president of WPO. "The promotional kit helps promote program awareness and allows HR leaders to show employees they are indeed looking out for their best interest, something every HR practitioner likes their employees to know is true."
The WPO 2007 Promotional Kit is organized into three sections: (1) promotion for sales and marketing; (2) promotion for new client roll-out (implementation); and, (3) promotion to existing clients. Files of the collateral are provided in both MS Word and PDF. The files are easily customized with respect to content, branding, and access information – a necessity for the EAP.
The promotion campaigns are designed to highlight various aspects of work-life, including child care, elder care, mid-life, wellness, daily living, and personal finance.
In addition to the resources on the CD, WPO provides continuous and ongoing service promotion support through monthly e-mail messages, quarterly newsletters and other marketing tools.
For more information, visit www.workplaceoptions.com.
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